Smirnoff (/ˈsmɪrnɒf/) is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is now distributed in 130 countries and produced in several countries including Albania, Brazil, Honduras, India, Ireland, Italy, Latvia, Mongolia, the Philippines, the United Kingdom and the United States. Smirnoff products include vodka, flavored vodka, and malt beverages. In March 2006, Diageo North America claimed that Smirnoff vodka was the best-selling distilled spirit brand in the world. In 2015 India's Officer's Choice overtook Smirnoff vodka to become the world's largest selling spirit brand. In 2014, Smirnoff was chosen as the best selling vodka across the world.
The vodka is made using a traditional charcoal filtration method developed by P.A. Smirnoff. Recipe No. 21 was created by P.A.'s son Vladimir after escaping Russia during the October Revolution.